geotool — I’m a Beauty Editor and Picky About Devices—Solawave’s $400 LED Mask Really Impressed Me

Headline citation rates

Reported side by side (methodology rule). The gap between “this exact URL” and “any Hearst property” is the key insight.

This URL cited

35.0%

7 / 20 prompts (all assistants)

Any Hearst property cited

75.0%

15 / 20 prompts (all assistants)

Gap: 40.0% of prompts cite the publisher elsewhere but not this article.

Who got cited instead

Ranked over prompts where this URL was not cited (overall).

#	Domain	Brand	Owner	Prompts	Share
1	reddit.com	—	Other	11	84.6%
2	solawave.co	—	Other	9	69.2%
3	youtube.com	—	Other	7	53.8%
4	amazon.com	—	Other	5	38.5%
5	cosmopolitan.com	cosmopolitan	Hearst	5	38.5%
6	nypost.com	—	Other	5	38.5%
7	cnet.com	—	Other	4	30.8%
8	mashable.com	—	Other	4	30.8%
9	usatoday.com	—	Other	4	30.8%
10	byrdie.com	byrdie	Dotdash Meredith	3	23.1%

Competitive citation share

Publisher citations as a share of publisher + configured competitors (overall).

Publisher: 51
Competitors: 65
Other: 679

Prominence

How the publisher’s citations appear when present (overall).

Avg. position

5.4

Named in prose

41.2%

vs link-only

Citations counted

51

Specificity gradient

This-URL and any-publisher rate by query specificity (overall).

Bucket	This URL	Any publisher
broad	25.0% (1/4)	75.0% (3/4)
mid	50.0% (3/6)	83.3% (5/6)
longtail	30.0% (3/10)	70.0% (7/10)

Per-assistant comparison

Every metric split by assistant.

Metric	ChatGPT deal	Google AIO	Perplexity	Overall
This-URL rate	31.2% (5/16)	0.0% (0/19)	15.0% (3/20)	35.0% (7/20)
Any-publisher rate	43.8% (7/16)	0.0% (0/19)	65.0% (13/20)	75.0% (15/20)
Competitive share	66.7%	0.0%	50.7%	44.0%
Avg. position	2.7	—	6.4	5.4
In-prose share	100.0%	—	18.9%	41.2%
Failed / total obs	12 / 40	2 / 40	0 / 40	14 / 120

Any-publisher rate by assistant

Deal contrast — ChatGPT vs others

ChatGPT cites the publisher more than the non-deal assistants: 43.8% vs 32.5% average — a 11.2% edge.

ChatGPT (deal) any-publisher rate	43.8% (7/16)
Non-deal assistants (Google AIO, Perplexity) average	32.5%
Difference (deal − non-deal)	11.2%

Representation scorecard

How the assistants represented the publisher when they did cite it (Section 7.6).

ChatGPT “LED face mask with 320 LEDs and multiple wavelengths including infrared and amber”

If you're referring to a LED face mask with 320 LEDs that includes amber and infrared wavelengths, the closest match is the Solawave Wrinkle Retreat Pro LED Face Mask. It uses 320 LEDs and combines: Amber light (~605 nm) – often marketed for improving skin tone and reducing redn…

Cited: cosmopolitan

factual: faithful framing: faithful attribution: passing

Rationale

factual: The AI answer accurately states the Solawave Wrinkle Retreat Pro LED Face Mask uses 320 LEDs and combines amber (~605 nm), red (~630 nm), deep red (~660 nm), and near-infrared (~830 nm) wavelengths, which is directly supported by the Cosmopolitan source text.
framing: The AI answer frames the product consistently with the source, presenting it as an LED face mask with multiple wavelengths for anti-aging purposes, matching the source's framing of the device's purpose and features.
attribution: passing: The citation 'Cosmopolitan+1' appears inline but is relatively small and embedded within a list of wavelength details rather than being prominently highlighted, making it a passing rather than prominent attribution.

Perplexity “best portable LED face mask for travel”

For travel, the best portable LED face mask is the Light Salon Boost because it is described as lightweight, flexible silicone, and explicitly “a winner if you travel a lot.” It uses red 633nm and near-infrared 830nm light, which is aimed at wrinkles, hydration, tone, and regene…

Cited: cosmopolitan

factual: partial framing: partial attribution: buried

Rationale

factual: The claim span attributes specific details about the Light Salon Boost (lightweight, flexible silicone, 'a winner if you travel a lot,' 633nm red and 830nm near-infrared wavelengths) to the Cosmopolitan source. However, the provided Cosmopolitan excerpt does not contain any of these specific details about the Light Salon Boost or its travel suitability. The excerpt only lists general information about LED masks and mentions 8 top picks without detailing any specific product. The factual claims may exist elsewhere in the full Cosmopolitan article but cannot be verified from the provided excerpt.
framing: The AI answer frames the response as a travel-focused recommendation, which aligns broadly with a 'best LED face mask' article context. However, the Cosmopolitan source excerpt does not specifically frame its content around travel portability — it focuses on skin benefits like firmer, smoother, clearer skin. The travel framing applied to the Cosmopolitan citation is a partial reframe of the source's actual emphasis.
attribution: buried: The Cosmopolitan source is not mentioned by name anywhere in the AI answer. The citations shown are attributed to 'johnlewis,' 'latitudeglow,' and 'nytimes,' with no visible reference to Cosmopolitan at all. The cited publisher is completely buried or absent from the answer as presented.

ChatGPT “best portable LED face mask for travel”

For travel, the key factors are weight, packability, wireless operation, and whether you'll actually use it consistently on trips. Flexible silicone masks generally travel much better than rigid shell-style masks. Reviews from beauty editors and testers consistently favor flexib…

Cited: cosmopolitan

factual: partial framing: partial attribution: prominent

Rationale

factual: The AI claim that 'beauty editors who have tested many masks noted that its portability made them use it more consistently while traveling' is partially supported — the Cosmopolitan review does confirm the editor used it consistently while traveling due to its compact design. However, the AI also includes Solawave in a comparison table alongside HigherDOSE and Therabody as 'Best for Maximum efficacy,' while the source focuses solely on Solawave without comparing those specific products. The claim about flexible silicone design and travel-friendliness is supported, but the broader comparative framing is not found in the source.
framing: The source is a personal first-person review by a Cosmopolitan beauty editor specifically about the Solawave Wrinkle Retreat Pro, emphasizing ease of use and consistency as key benefits. The AI reframes this as a general comparative travel guide across multiple products, using the Cosmopolitan citation only to support Solawave's travel-friendliness, which partially matches but shifts the original framing from a single-product review to a multi-product comparison context.
attribution: prominent: The citation 'Cosmopolitan+1' appears directly adjacent to the claim about Solawave being praised for travel-friendly design and beauty editors testing it, making the attribution prominent and clearly visible to the reader.

Entity influence

For entity queries: the share of the assistant’s claims supported by a cited publisher source.

Solawave

Google AIO

· Solawave makes at-home beauty skincare devices
· Solawave's flagship product is the 4-in-1 Radiant Renewal Wand
· The 4-in-1 Radiant Renewal Wand combines red light therapy, galvanic current, therapeutic warmth, and facial massage
· The galvanic current in the wand is designed to boost product absorption
· The wand only turns on when in contact with damp, hydrated skin
· A serum or hydrating gel must be applied for the galvanic current to work
· Solawave makes an Activating Serum compatible with the wand
· Consistent use of 3 to 5 times a week for at least 8 weeks is recommended to see noticeable reductions in scarring and wrinkles

+ 11 more distinct claim(s)

Solawave

Perplexity

✓ Solawave sells at-home skincare tools built around red light therapy elle
✓ Some Solawave products combine microcurrent, warmth, and facial massage elle
✓ Solawave has a product called the 4-in-1 Skincare Wand elle
· The 4-in-1 Skincare Wand is FDA-cleared
✓ The 4-in-1 Skincare Wand is intended to treat fine lines and wrinkles elle
✓ The 4-in-1 Skincare Wand is intended to provide facial and neck stimulation elle
· Solawave offers newer mask-style products
· Solawave's mask-style products are marketed for broader face coverage

+ 15 more distinct claim(s)

Solawave Wrinkle Retreat Pro LED Face Mask

ChatGPT

✓ The Solawave Wrinkle Retreat Pro LED Face Mask is an at-home red light therapy mask harpers_bazaar
✓ The mask is designed for anti-aging and skin texture improvement harpers_bazaar
✓ The mask is made of silicone harpers_bazaar
✓ The mask contains 320 LEDs harpers_bazaar
✓ The mask emits red light at 630nm harpers_bazaar
✓ The mask emits deep red light at 660nm harpers_bazaar
✓ The mask emits near-infrared light at 830nm harpers_bazaar
✓ The mask emits amber light at 605nm harpers_bazaar

+ 50 more distinct claim(s)

Solawave Wrinkle Retreat Pro LED Face Mask

Google AIO

· The Solawave Wrinkle Retreat Pro LED mask is FDA-cleared
· It is an at-home light therapy device
· It is made of flexible, medical-grade silicone
· It uses 320 LEDs
· It uses four light wavelengths
· It is designed to boost collagen
· It is designed to reduce fine lines
· It is designed to even out skin tone

+ 49 more distinct claim(s)

Solawave Wrinkle Retreat Pro LED Face Mask

Perplexity

✓ The Solawave Wrinkle Retreat Pro is a full-face red-light therapy device prevention
✓ The device is designed to reduce the appearance of fine lines, wrinkles, redness, and uneven tone prevention
✓ The device uses 320 LEDs prevention
· The device uses four wavelengths: 630 nm red, 660 nm deep red, 830 nm near-infrared, and 605 nm amber
✓ The device is FDA-cleared prevention
· The device uses a 3-minute session time
✓ Solawave recommends using it 3 to 5 times per week prevention
✓ The device is made with medical-grade silicone prevention

+ 50 more distinct claim(s)

Excluded observations

14 observation(s) were excluded from the rates above (non-OK status — login, captcha, rate-limit, timeout, selector, or error), out of 120 total.

Excluded 14 of 120 observations from rates (non-ok status): error=11, login=1, selector=2. Rates are averaged over repetitions per (prompt, assistant).
Recency caveat: article published_at=2026-06-17, latest observation_at=2026-06-21T18:45:20.855417Z. A very recently published article may not yet be picked up by the assistants, which can depress citation rates independent of content quality.

Observed June 21, 2026. Every number traces to stored observations and citations.