Reported side by side (methodology rule). The gap between “this exact URL” and
“any Hearst property” is the key insight.
This URL cited
40.0%
6 / 15 prompts (all assistants)
Any Hearst property cited
73.3%
11 / 15 prompts (all assistants)
Gap: 33.3% of prompts cite the publisher elsewhere
but not this article.
Who got cited instead
Ranked over prompts where this URL was not cited (overall).
#
Domain
Brand
Owner
Prompts
Share
1
reddit.com
—
Other
8
88.9%
2
youtube.com
—
Other
8
88.9%
3
runrepeat.com
—
Other
7
77.8%
4
marieclaire.com
—
Other
6
66.7%
5
instyle.com
instyle
Dotdash Meredith
5
55.6%
6
farfetch.com
—
Other
4
44.4%
7
nike.com
—
Other
4
44.4%
8
whowhatwear.com
who_what_wear
Other competitor
4
44.4%
9
yahoo.com
—
Other
4
44.4%
10
asos.com
—
Other
3
33.3%
Competitive citation share
Publisher citations as a share of publisher + configured competitors (overall).
33.6%
Publisher: 51
Competitors: 101
Other: 708
Prominence
How the publisher’s citations appear when present (overall).
Avg. position
3.7
Named in prose
51.0%
vs link-only
Citations counted
51
Specificity gradient
This-URL and any-publisher rate by query specificity (overall).
Bucket
This URL
Any publisher
broad
66.7% (2/3)
100.0% (3/3)
mid
40.0% (4/10)
80.0% (8/10)
longtail
0.0% (0/2)
0.0% (0/2)
Per-assistant comparison
Every metric split by assistant.
Metric
ChatGPT deal
Google AIO
Perplexity
Overall
This-URL rate
20.0% (3/15)
0.0% (0/15)
40.0% (6/15)
40.0% (6/15)
Any-publisher rate
26.7% (4/15)
0.0% (0/15)
66.7% (10/15)
73.3% (11/15)
Competitive share
64.3%
0.0%
42.4%
33.6%
Avg. position
1.9
—
4.1
3.7
In-prose share
100.0%
—
40.5%
51.0%
Failed / total obs
0 / 45
0 / 45
0 / 45
0 / 135
Any-publisher rate by assistant
Deal contrast — ChatGPT vs others
Despite the content deal, ChatGPT cites the publisher LESS than the non-deal assistants: 26.7% vs 33.3% average — a 6.7% gap.
ChatGPT (deal) any-publisher rate
26.7% (4/15)
Non-deal assistants (Google AIO, Perplexity) average
33.3%
Difference (deal − non-deal)
-6.7%
Representation scorecard
How the assistants represented the publisher when they did cite it (Section 7.6).
ChatGPT“what are the best chunky sneakers to wear this summer 2026”
For summer 2026, the sweet spot is a chunky sneaker that still feels airy enough for hot days, has lighter visual bulk than the super-heavy “dad shoe” wave, and works with current trends like retro runners, suede neutrals, and sporty Y2K shapes. Based on 2026 trend coverage, the…
factual: The AI answer attributes specific product recommendations (Nike V5 RNR, Nike AL8, adidas Originals Ozweego, adidas VL Court Bold Platform, Converse Chuck Taylor All Star Lift) to ELLE's summer 2026 coverage, but the actual ELLE source lists different products: Nike V2K Run, Autry Low Suede, New Balance 991v2, Asics Gel-Cumulus 16, and Nike P-6000. None of the AI's specific product recommendations match the ELLE source, though the general theme of chunky sneakers trending for summer 2026 is supported.
framing: The AI captures the general framing that chunky sneakers are trending for summer 2026 and mentions Y2K styling, which partially aligns with ELLE's framing. However, the AI frames the picks around breathability and summer-lightness as primary factors, while ELLE emphasizes comfort, bold silhouettes, and specific editor-chosen styles. The framing partially matches but diverges in specifics.
attribution: passing: ELLE is mentioned as a source citation marker (ELLE+3) within the answer text, but the attribution is passing rather than prominent. The AI does not clearly state 'according to ELLE' or give ELLE proper credit for its specific recommendations, and the products listed do not match ELLE's actual picks.
Perplexity“what are the best chunky sneakers to wear this summer 2026”
For summer 2026, the best chunky sneakers are the ones that balance airy materials, comfort, and a not-too-heavy silhouette. Strong picks include the Nike V2K Run, New Balance 991v2, Asics Gel-Cumulus 16, Salomon XT-6, and Nike P-6000. elle +1 Best picks Nike V2K Run — a retro-r…
factual: The AI answer accurately lists the specific sneakers mentioned in the Elle source (Nike V2K Run, Autry Low Suede Sneaker, New Balance 991v2, Asics Gel-Cumulus 16, Nike P-6000, Salomon XT-6) with correct prices and descriptors that match the source's own labels (e.g., 'The Vintage-Inspired One,' 'The Ultra-Comfy Pick,' 'The Y2K Pick'). The characterizations of each shoe also align with the source text.
framing: The AI answer mirrors Elle's framing that chunky sneakers are trending for summer 2026, emphasizes comfort and style balance, and highlights the same key selling points (thick soles, cushioning, retro-runner aesthetics) as the source article. No contradictory or misleading framing is introduced.
attribution: prominent: Elle is cited prominently and repeatedly throughout the answer with inline citation markers attached to nearly every major claim and product recommendation, making the attribution highly visible and consistent.
ChatGPT“what are the best chunky sneakers to wear this summer 2026”
For summer 2026, the sweet spot is a chunky sneaker that still feels light/ventilated, has a retro-runner or Y2K shape rather than a super-heavy “dad shoe” block, and is easy to style with shorts, linen trousers, or slip skirts. Trend-wise, chunky sneakers are still in the mix,…
factual: The AI answer correctly identifies that ELLE published a summer 2026 chunky sneaker roundup and accurately names several specific shoes from the source (Nike V2K Run, New Balance 991v2, Asics Gel-Cumulus). However, the claim that ELLE's roundup is 'especially aligned with that chunky, but breathable and wearable direction' is a partial/shifted representation—the source emphasizes bold silhouettes, futuristic styles, and directional colorways, not primarily breathability or lightness. The AI imposes its own framing onto ELLE's actual editorial angle.
framing: The source frames chunky sneakers as trending for their bold silhouettes, comfort, and thick soles, with a fashion-forward editorial tone. The AI reframes ELLE's roundup as being about 'breathable and wearable' chunky sneakers, which partially misrepresents ELLE's actual emphasis on boldness and style. The match is only partial.
attribution: prominent: ELLE is prominently cited by name in the specific claim span, making the attribution clear and visible to the reader.
Entity influence
For entity queries: the share of the assistant’s claims supported by a cited publisher source.
New Balance
ChatGPT0.0% of 44 claims trace to Hearst
(0/44)
·The New Balance 530 has a sporty Y2K look
·The New Balance 530 has open mesh for airflow
·The New Balance 530 features ABZORB cushioning
·The New Balance 530 is lighter than bulkier models
·The New Balance 530 can be styled with shorts, linen trousers, dresses, or jeans
·The New Balance 9060 has the biggest sole among the mentioned models
·The New Balance 9060 has a futuristic shape
·The New Balance 9060 is heavier and warmer than the 530
+ 36 more distinct claim(s)
New Balance
Google AIO0.0% of 24 claims trace to Hearst
(0/24)
·The New Balance 9060 is a chunky sneaker
·The New Balance 9060 features a sculpted futuristic Y2K-era sole
·The New Balance 9060 has premium shock absorption
·The New Balance 9060 has a breathable mesh upper
·The New Balance 9060 has a bold bulky aesthetic
·The New Balance 550 is a chunky model
·The New Balance 2002R is a chunky model
·The New Balance 9060 is available in a 'Sea Salt' colorway
+ 16 more distinct claim(s)
New Balance
Perplexity14.0% of 43 claims trace to Hearst
(6/43)
·The New Balance 9060 has a chunky Y2K-style appearance
·The New Balance 9060 has a thick, supportive sole
·The New Balance 9060 has good grip
·The New Balance 9060 has a breathable upper
✓The New Balance 574 is described as a dad-style sneakerelle
·The New Balance 574 offers cushioning
·The New Balance 574 has a less bulky profile than the 9060
·The New Balance 991v2 and 990 series are described as Made in USA
+ 35 more distinct claim(s)
Nike
ChatGPT14.5% of 55 claims trace to Hearst
(8/55)
·Nike V5 RNR is priced at 397.55 PLN
·Nike V5 RNR is described as a durable running shoe with responsive cushioning
·Nike V5 RNR has a rating of 4.6
·Nike Vomero 18 is priced at 543.64 PLN
·Nike Vomero 18 is described as lightweight and supportive for daily runs
·Nike Vomero 18 has a rating of 4.7
·Nike Initiator is priced at 369.99 PLN
·Nike Initiator is described as suitable for training and casual wear
+ 47 more distinct claim(s)
Nike
Google AIO0.0% of 21 claims trace to Hearst
(0/21)
·The Nike V2K Run features metallic overlays
·The Nike V2K Run has chunky soles
·The Nike V2K Run has a dual-density foam setup
·The Nike V2K Run has Y2K-era aesthetics
·The Nike P-6000 fuses details from early 2000s Pegasus models
·The Nike P-6000 has a breathable mesh upper
·The Nike P-6000 has a chunky silhouette
·The Nike Zoom Vomero 5 has layered paneling
+ 13 more distinct claim(s)
Nike
Perplexity35.9% of 39 claims trace to Hearst
(14/39)
✓The Nike V2K Run is recommended as a chunky style for summer 2026elle
✓The Nike P-6000 is recommended as a chunky style for summer 2026elle
✓The Nike Air Max Muse is recommended as a chunky style for summer 2026elle
✓ELLE names the V2K Run as the 'Vintage-Inspired One'elle
✓The Nike Air Max Muse is described as a chunky, futuristic optionelle
·The Nike V2K Run is described as a vintage runner with a retro look
·The Nike P-6000 is described as a Y2K, layered-mesh sneaker
+ 31 more distinct claim(s)
Nike V2K Run Sneaker
ChatGPT0.0% of 46 claims trace to Hearst
(0/46)
·The Nike V2K Run is priced under roughly $120
·The Nike V2K Run takes inspiration from early-2000s running shoes like the Vomero line
·The Nike V2K Run costs significantly less than many premium retro runners
·The Nike V2K Run has excellent cushioning
·The Nike V2K Run has strong breathability
·The Nike V2K Run is surprisingly lightweight for a chunky sneaker
·The Nike V2K Run has good stability for long days of walking
·The Nike V2K Run is comfortable for all-day wear and travel
+ 38 more distinct claim(s)
Nike V2K Run Sneaker
Google AIO0.0% of 33 claims trace to Hearst
(0/33)
·The Nike V2K Run is widely considered one of the best vintage chunky sneakers for the price
·The Nike V2K Run originally retailed around $110 to $125
·The Nike V2K Run frequently drops to between $72 and $88 through retailers
·The Nike V2K Run delivers an early-2000s aesthetic
·The Nike V2K Run is heavily inspired by the iconic Zoom Vomero 5
·The Nike V2K Run features breathable mesh with metallic overlays
·The Nike V2K Run has a visibly chunky heel
·The Nike V2K Run gives a dad shoe vibe
+ 25 more distinct claim(s)
Nike V2K Run Sneaker
Perplexity0.0% of 31 claims trace to Hearst
(0/31)
·The Nike V2K Run is a vintage chunky early-2000s retro-runner sneaker
·The Nike V2K Run references the Vomero lineage
·The Nike V2K Run features a dual-density foam midsole
·The Nike V2K Run has a chunky heel
·The Nike V2K Run is described as supportive for walking and everyday wear
·The Nike V2K Run retails at around $110 in many markets
·The Nike V2K Run is widely available at Nike retailers
·The Nike V2K Run is a lifestyle shoe with running cues rather than a performance running shoe
+ 23 more distinct claim(s)
Excluded observations
0 observation(s) were excluded from the rates
above (non-OK status — login, captcha, rate-limit, timeout, selector, or error),
out of 135 total.
Excluded 0 of 135 observations from rates (non-ok status). Rates are averaged over repetitions per (prompt, assistant).
Recency caveat: article published_at=2026-06-08, latest observation_at=2026-06-24T08:32:15.138219Z. A very recently published article may not yet be picked up by the assistants, which can depress citation rates independent of content quality.
Observed June 24, 2026. Every number traces to stored observations and citations.