I’m a Beauty Editor and Picky About Devices—Solawave’s $400 LED Mask Really Impressed Me
The verdict · portfolio vs. page
The Hearst portfolio is cited on 75% of these queries. This page wins 35%.
+40 pts vs this-URL on the same queries — the portfolio wins the topic this single page does not (Cosmopolitan, Good Housekeeping win it with other pages).
This Hearst article is cited in 35% of relevant queries, a 40-percentage-point gap below the 75% rate at which any publisher is cited on the same topics, meaning the article captures roughly 44% of the available citation opportunities. Performance splits sharply by engine: ChatGPT cites the URL in 31% of its queries at an average position of 2.7 and embeds it in prose in every instance it appears, while Perplexity cites it only 15% of the time at a much lower average position of 6.4 and integrates it into prose in fewer than one in five appearances. Google AI Overviews returns no citations at all for this URL or any publisher on these queries. When the article is not cited, reddit.com displaces it most often, appearing in 85% of competing citation sets, followed by solawave.co at 69% and YouTube at 54%, with Cosmopolitan and the New York Post also appearing in roughly 38% of competing sets.
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What to do next
Close the Google AI Overviews blackout
Google AI Overviews cites Hearst on 0% of these queries while ChatGPT (44%) and Perplexity (65%) do — that points to an eligibility or indexing gap, not a content problem.
Audit how this page is eligible for Google AI Overviews (indexing, structured data, freshness) before changing the article.
Close the 40-point portfolio gap
The Hearst portfolio is cited on 75% of these queries but this review on only 35% — a 40-point gap. Cosmopolitan and Good Housekeeping already win the topic with other pages.
Interlink this review with the portfolio pages that already rank, so it inherits their authority instead of competing against them.
Competitive share
44%
Hearst vs all cited sources
Cited influence
34%
share of claims tracing to Hearst · directional
Per engine
How each assistant treats this page
No Hearst citation on any of these queries.
Cites solawave.co x10, amazon.com x8, forbes.com x5 instead.
This-URL 0% · Any-Hearst 0% · Competitive share 0% · AI influence 0%
Citation rate by engine
Other Hearst URLs involved
Where the topic is won
Query coverage
By specificity
By intent
By specificity
By intent
By specificity
By intent
The real competition