URLs 9 Chunky Sneakers That Make Every…
Jun 24, 2026 Export
elle.com

9 Chunky Sneakers That Make Every Summer Outfit Look Cooler

15 shopper queries 3 engines 135/135 answers analysed published Jun 8 · observed Jun 24

The verdict · portfolio vs. page

The Hearst portfolio is cited on 73% of these queries. This page wins 40%.

This-URL citation 40% 6/15 Any-Hearst citation 73% 11/15

+33 pts vs this-URL on the same queries — the portfolio wins the topic this single page does not (Elle, Esquire win it with other pages).

AI summary

This Hearst article on chunky sneakers is cited in 40% of query sets, leaving a 33-percentage-point gap below the 73% rate at which any publisher is cited on the same topics, meaning the article captures roughly a third of available citation opportunities. ChatGPT is the stronger performer, citing the URL in 20% of its query sets with an average position near 1.9 and all appearances in prose, while Perplexity cites it in 40% of its query sets but at a lower average position of 4.1 and with only about 40% of those appearances integrated into prose. Google AI Overviews does not cite the article at all. When this URL is not selected, reddit.com and youtube.com each appear in nearly 89% of competing citations, followed closely by runrepeat.com at 78% and fellow fashion publishers Marie Claire and InStyle at 67% and 56% respectively.

Recommended

What to do next

1

Close the Google AI Overviews blackout

Google AI Overviews cites Hearst on 0% of these queries while ChatGPT (27%) and Perplexity (67%) do — that points to an eligibility or indexing gap, not a content problem.

Audit how this page is eligible for Google AI Overviews (indexing, structured data, freshness) before changing the article.

2

Close the 33-point portfolio gap

The Hearst portfolio is cited on 73% of these queries but this review on only 40% — a 33-point gap. Elle and Esquire already win the topic with other pages.

Interlink this review with the portfolio pages that already rank, so it inherits their authority instead of competing against them.

Competitive share

34%

Hearst vs all cited sources

Cited influence

8%

share of claims tracing to Hearst · directional

Per engine

How each assistant treats this page

ChatGPT
Licensing deal
This URL20%
Any Hearst27%
Competitive share64%
Avg position1.9
Named in prose100%
AI influence6%
Google AI Overviews
Not cited

No Hearst citation on any of these queries.

Cites runrepeat.com x10, youtube.com x10, reddit.com x5 instead.

This-URL 0% · Any-Hearst 0% · Competitive share 0% · AI influence 0%

Perplexity
This URL40%
Any Hearst67%
Competitive share42%
Avg position4.1
Named in prose40%
AI influence18%

Citation rate by engine

This URLAny Hearst property

Other Hearst URLs involved

Target Elle · the review ChatGPT, Perplexity

Where the topic is won

Query coverage

By specificity

broad (3)67% · 67%
mid (10)20% · 10%
longtail (2)0% · 0%

By intent

info (1)0% · 0%
rec (10)30% · 20%
comparison (1)0% · 0%
entity (3)33% · 33%
Any HearstThis URL

The real competition

Who gets cited instead

HearstBrand siteRival publisherRetail / community / other
ChatGPT
runrepeat.com
50%
reddit.com
42%
allfashionmatters.com
17%
footlocker.pl
17%
streetsneakersvault.com
17%
wear2am.com
17%
asos.com
8%
Google AI Overviews
runrepeat.com
67%
youtube.com
67%
reddit.com
33%
yahoo.com
33%
nike.com
27%
whowhatwear.com
27%
marieclaire.com
20%
Perplexity
reddit.com
89%
instyle.com
56%
runrepeat.com
56%
marieclaire.com
44%
nike.com
44%
whowhatwear.com
44%
businessinsider.com
33%